(Full advertisement package for each program is available upon request)

The following GIFs were created to promote our yearly program offerings. Each GIF is 15 seconds long and directs users to the CPD website to learn more and register.

GIFs are created in Adobe Premiere Pro and some contain elements created and exported from Adobe After Effects.

(Full logo rebranding guide available upon request)

All documents, both print and web, are AODA compliant

The LSO CPD logo was refreshed in 2018.

After comparing our logo to our competitors, we decided to refresh our logo in order to adapt to evolving customer tastes, rapidly changing technologies and many other factors alter the dynamics of the legal education marketplace. In this environment, it is crucial to adapt in order to keep up with our customers’ expectations.

The goal was to create a new logo that enabled brand recognition, increased awareness and visibility and to evoke a range of emotions through colours, imagery and the words associated with our brand.

The brand was rebranded based on four levels in mind: our mandate, our visual identity, our messaging and our people.

(Full agenda, logo process, campaign materials and day of photography available upon request)

All documents, both print and web, are AODA compliant

This agenda was developed for the 14th Solo and Small Firm Conference which took place in Toronto on June 4, 2019. The agenda was designed for the registrants and speakers at the conference with the main goal of assisting them in attending the day’s sessions as well as providing them with information about each session. The agenda also advertised the other booths happening at the conference as well as providing a detailed schedule for everyone to follow.

This campaign started in November of 2018 and was advertised across social media platforms, on the LSO website and during the event. Each year the conference is rebranded to match the theme.

Event Branding included the following:

• Agenda and day of schedule including program grid

• Printed advertisements including posters and flyers

• Wayfinding signage

• Program day of signage

• Web, social media and banners

• Event collateral for sponsors and partners

• Branded passes

• Social Media branded photo wall

Winner of the Association for Continuing Legal Education (ACLEA) Award for Professional Excellence in Marketing category

Developed during the height of the COVID-19 pandemic, Bridge to Practice is an initiative designed to help legal practitioners add to their knowledge in a meaningful way through a series of complimentary programs.

The campaign consisted of the following:

• Unique campaign branding and identity

• 30 individually designed graphics for each program module

• Web and social media assets to support registration and marketing

• Editing of Treasurer Welcome Video

• Statistic and analysis report

• Project presentation for CEO and internal stakeholders

https://store.lso.ca/btp

The Law Society’s CPD Department created a French microsite for our French speaking members.

This site leads them to our French speaking programs more easily by having dedicated graphics for each program and having an easy to follow layout.

Working with our Web team, graphics were created to help the user find which programs were available and lead them to the registration page.

Deliverables of this project included:

• Site design and layout

• Program graphics

• Overall campaign branding

• Web and social media banners

https://store.lso.ca/francais

9x16

(Full calendar available upon request)

All documents, both print and web, are AODA compliant

This calendar is developed one every season, twice per year, to advertise the upcoming programs run by the Law Society of Ontario.

The Fall calendar cover is given a new design and color scheme every year and this is used on the calendar (as shown) and across LSO CPD’s social media, website and signage advertising.

8.5x11

(Full detailed brochure and similar examples available upon request)

This ordering brochure from Cardinal Health Canada was designed for customers and suppliers. It it used to advertise the products that are available for purchase as part of their end of year sale.

This brochure was creating using advanced grid guides, full layout templates, and data merging software.

8.5 x 11

(Full agenda and similar examples available upon request)

During my time working in the Athletics & Recreation department at York University, I created yearbooks for all the varsity teams during the 2015 - 2016 school year. Shown here is the yearbook created for the YorkU Lions football team which is the largest team at York. The design was created to show all the members of the team while also highlighted key rookies and veterans of the team.

This agenda was created using multiple layout options, advanced grid guides, and photo editing and effects.

*Photo quality may be poor due to age of publication

(Full detailed campaign and similar examples available upon request)

This series was created to promote a Personal Training & Nutrition Promotion across Vaughan community centres for the new year. These advertisements were put up as posters across community centres, posted on the city's website and across various social media sites.

- Posters (11x17 & 17x22)

- Flyers (8.5x5.5)

- Web Banners

- Facebook, Instagram & TV Ads

(Full detailed campaign and similar examples available upon request)

Every year, community centres across Vaughan host fundraising events in support of RecAssist. Taken from the City of Vaughan's website, "RecAssist is a fee assistance that subsidizes the cost of recreation and culture programs for low income individuals and families in Vaughan."

The 2017 RecAssist Event was a Glow-in-the-dark Spinathon. Collateral created for the event consisted of:

- Posters (11x17)

- Banners (18x48)

- Facebook & TV Ads

- Envelopes (8.5x11)

- Photo Backdrop 

- Photo Cutout