11 x 17

(Full booklet can be provided upon request)

Osheaga Festival Musique et Arts (Music and Arts Festival) is a well known festival that attracts thousands of people each year for three days of music, art and culture. As such a recognizable event, it is in need of a logo that showcases everything it has to offer. The old logo, or word mark, stood alone. They did not previously have a logo that represents the festival. This is why we have redesigned the word mark and given the festival a logo. This logo is simple, clean, and encompasses all the important aspects of the festival in one, easy to use, symbol.

In addition to the logo creation, a visual identity manual was required in order for others to be able to use the logo in the correct ways. The manual includes how to apply the logo to stationary, web applications, collateral, marketing materials and more. The manual outlines other subjects such as incorrect ways to use the logo, correct and incorrect colour usage and typography limitations.

12 x 15

(Full copy of book can be provided upon request)

This book was created with the idea of body image and shape in mind. The photography in the book has all been done by me, however the copy is from various articles on body image and how media ideals affect both men and women. The photos are different angles and close ups of a few people. The photos are used to highlight body contours, shapes and the perfect imperfections we all have. This book really highlights what our bodies truly are. They are our forever shells and this book shows just how beautiful they can be when examined up close.

9.75 x 11.75

(Full magazine can be provided upon request)

Stack Magazine is a music driven magazine. It contains a profile piece on Jack White, a solo artist, album reviews, and information and tips for popular music festivals. It is available in both print and on iPads. The iPad version gives users hidden information and tips as they read that are not available in print.

The magazine design is simple and easy to flip through. It is aimed at users aged 18-35 who are interested in music, culture and fashion. The advertisements in the magazine were picked due to this target audience and what they like, can afford, and are interested in. The magazine would be released on a quarterly basis and would be available in a more boutique setting such as a Chapters, Coles, Indigo etc. This is due to its quality and contents.

The advertisements are not of my own creation and the companies who produced them are listed below in order of appearance:

Dollar Shave Club

Le Chateau

American Apparel

Alex and Ani Jewelry

charitywater.org

TOMS

Fernet Branca

24 x 36

Control or the loss of control can mean many different things. The loss of control shown here represents the loss of one’s self when using technology. Losing one’s self through technology can happen when all our time is spent on electronics. The color glitches throughout the word show how technology takes over the control we have and alters it past the point of return. One’s self with technology can lead to losing identity and our control becomes blurred. 

18 x 24

(Full poster & iPad app can be provided upon request)

This poster shows, through visuals and various information graphics, how social media security is important in today's highly electronic world. This poster was made to fold into a small booklet as well and inform audiences about the risks online and tips on how to protect themselves against the growing threats that we are all exposed to.

This project was also transformed into an iPad version to show users on the go what their risks are. Each page on the iPad allows users to search for the answers/solutions making it interactive and fun while still displaying a serious issue.

(Full project including booklet, plan and research can be provided upon request)

PROBLEM

In any given year, 1 in 5 Canadians experiences a mental health or addiction problem

That means that 20% of this country experiences these issues yearly

7,000,000 Canadians each year

PROJECT STATEMENT

I am designing an exhibit that will allow Canadians 18 years of age and up to interact with the information, issues and scenarios related to the stigma of mental health issues. While walking through a visual and text driven designed space in a predetermined pattern, viewers will learn about people affected by these health issues, and how they can help end the stigma of these illnesses. After understanding the problems and negativity sufferers face, viewers will be challenged to interact with visuals that will change their behaviours and be faced with a call to action to do something in light of what they’ve learned

OBJECTIVES

The purpose of this project is to educate my users on mental health and illness in Canada and change the initial views most people have around the subject.

I want this project to promote the idea of acceptance and understanding towards these groups of people and change the words we use to talk about/talk to people who experience these issues.

The communication objectives for this project is that we are all equal, and overall that someone’s mental health or mental illness does not define them.

The primary takeaway message is that having anxiety and (or) depression does not define anyone. People who experience these issues are just like anyone else and should not feel ashamed or embarrassed to come forward with them in search of help or support.

The secondary message is that we need to be responsible for the words we use and change the conversation on mental illnesses.

During the experience of this project, I want my users to be shocked by the phrases and words they see. I want them to take a step back and look within themselves and their own lives and see how they contribute to this stigma.

After the project, I want people to be able to talk about anxiety and depression and not feel ashamed or embarrassed to bring these conversations forward. I want them to realize how much there is to know about the topic, and even explore these issues further in their own time so that they can be prepared and have the tools necessary if someone they know and love is affected.

DELIVERABLES

Exhibition Poster Set: 6 variations

Exhibition Take Away Card: 1 variation

Exhibition Advertising Posters: 2 variations

Sticker Set: 6 variations (36 total)

Twitter Page

Mockup/Blueprint Booklet

SOLUTIONS

1) Creating an environment where people are exposed to harmful sayings

2) Allowing them to learn about what is right and wrong

3) Giving them a chance to engage on social media about their experience

RESULT

We are all AWARE of mental health & illness

What we need is SELF AWARENESS

This project creates a CALL TO ACTION