(Full logo rebranding guide available upon request)

All documents, both print and web, are AODA compliant

The LSO CPD logo was refreshed in 2018.

After comparing our logo to our competitors, we decided to refresh our logo in order to adapt to evolving customer tastes, rapidly changing technologies and many other factors alter the dynamics of the legal education marketplace. In this environment, it is crucial to adapt in order to keep up with our customers’ expectations.

The goal was to create a new logo that enabled brand recognition, increased awareness and visibility and to evoke a range of emotions through colours, imagery and the words associated with our brand.

The brand was rebranded based on four levels in mind: our mandate, our visual identity, our messaging and our people.